My first assignment is City Re-branding. Updating the image of Wolverhampton. I am asked to design a contemporary logo and brand palette for the City of Wolverhampton. After being introduced to the module in seminars I begin the assignment with general research in brands and logo designs of establishments, companies, agencies, businesses etc. based in and around Wolverhampton. These include many different brands associated with the city council, the college, the university, the football club, racecourse, media centres and the science park complex, amongst others.
Whilst gathering this general research I also started brainstorming on the word Branding. This is what I have come up with so far:
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